The music video that I will be analysing is called Bulletproof by La Roux. The music genre for this song is 'Electro pop'. This song reached number one in the music charts and stayed there for some time. La roux is a solo singer that produces songs like no other, she promotes herself in a quirky and original way to attract a certain target audience and to intrigue others.
0:00 - From the very start of this music video you can tell that the atmosphere that is created is very fun and vibrant, there are lots of slow moving camera shots on oddly shaped colourful objects and we can see a close up of La roux's feet and shoes, the camera then zooms out a little and gradually zooms in towards her face, this is what a lot of music video directors do to attract the men to the video as its stereotyping the women singer in an appealing way. She has an interesting sense of fashion that may only appeal to a certain target market but this is what La Roux focuses on, she has a quirky personality and she forwards this into her music videos, this creates a sense of intrigue towards her.
0:20 - Shortly after, there is a close up shot on her face, we can see that she is wearing a lot of eye make up, lipstick and has her hair styled in a very unique way, this can relate to the quirky genre of electro pop and the funky side of fashion.
0:49 - In the next section we see La Roux come on with a completely different costume. Her hair is a different colour but is again styled in a very unique and funky way, she has an interseting choice of colourful eye make up that attract viewers to her face and she is also wearing some brightly colour lipstick to show the funky side of electro pop. She is wearing a black blazer with large chains wrapped around her shoulders, with a funky animal patterned leggings. Again, creating her own sense of fashion and stereotyping the genre of electro pop. As La roux walks through the room there is a long shot of her, we can see that on the walls of the room there are large squares that pop up different colours after each beat, this creates a fast pace within the scene and the song relates to the genre of electro pop as it makes the song more funky and fun. the pace of editing really relates to the song in the scene because the pace of editing adds to the beat of the song.
0:50 - La roux looks into the camera at all times, this is because she wants to engage and interact with the audience, the singer wants to make the audience feel as if she is personally singing to them.
1:14 - In the following scene La Roux comes out again but in a new costume, this time her face make up is the same but she is wearing a new coat, it looks like a large trench coat with lots of different colours on it, this may symbolise her personailty of being quite a fun and exciting person. In this scene the pace of the editing has sped up massively because there are a lot more camera shots used within the scene, every second there is a new camera shot used as the main singer is singing away, this makes it more interesting for the audience because they get to see the singer from different angles.
1:16 - Within this music video La Roux is the only singer, there are no backup singers or dancers in the production this is because the artist is trying to promote herslef as a solo artist.
1:20 - This singer doesnt relate to her lyrics to the visuals, this is because this music video is more performance based, the video is focused on the main artist, the whole video is focused on showing La roux from different angles to promote a certain image about her to try and attract her target audience. She may also want people to study and listen to the lyrics more closely rather than watching lyrics match with the actions on the screen.
1:29 - However, at one stage during her song she said 'sit sit sit on the water' and on screen she was sitting down and as she finished her verse she stood up - this is the only stage were her lyrics matched her actions. La Rouxs song bulletproof is applied to Andrew Goodwins theory. Andrew goodwin said that the visuals in a song can relate to the lyrics or have a direct contrast and La Roux's visuals have a direct contrast to the lyrics in the song.
1:46 - La roux comes on for the third time in another outfit, there seems to be an order of camera shots within this music video; a long shot of La roux as she walks down a path, followed by close ups and medium shots of her face and her sitting down singing.
2:10 - 'This time baby I'll be bulletproof'' when La roux sings the chorus to this song there is a high angle shot as the camera is pointing down at her, this shows that La roux is small and insecure about something, the fact that she says 'this time baby I'll be bulletproof' suggests that she may have been hurt in the past, so she wants to be stronger in certain situations next time.
2:15 - Also, the close ups of La roux markets the artist, it makes the audience aware of her face because it gets herself known. The fact that La roux has her own sense of fashion and promotes herself in a very original way makes this a special unique selling point for her.
2:20 - People will be attracted to the music video that La roux shot because the setting is like no other. La roux's music video is held in a very colorful room with many bright colors and large weirdly shaped objects that jump out at you, so there are many things that make this music video unique and interesting and I believe that many people would be intrigued and interested about la roux from this video.
2:59 - the shots of La roux through the bits of broken glass show images of her wearing all three of the different outfits that she has worn throughout this music video, the reason why she wore different outfits may have been to make it interesting for her target audience to see her in a different costumes, she may have also wanted to wear different clothes to promote her personality through the use of clothing.
