Sam Sparro Digipak analysis

Focus Groups

In order to find out more about our focus group we arranged a meeting with a few people who fitted out target audience. We wanted to find out what our target audience wanted to see within the music video, for example, what they think the main actor should wear, who should be in the music video, where the music video should be shot etc. We found out that the actors, especially the main actor should wear either a black or gold suit to keep the music video sophisticated and classy. We found out that a plain studio to shoot our music video was the wrong location and our focus group thought the idea seemed to plain and a little boring. However, with computed generated images added to the music video our target audience would never know where we shot out music video. Our focus group all thought the idea of a black and white theme with added splashes of colors were a great idea, it sells the video as its unique selling point because it makes it interesting for the target audience. However, they said to much black and white the music video could become too boring and a little dated.


Overall, talking to our focus group has really helped us as a group to confirm what we want to include in our music video. We know what we have to include to make it appealing and interesting for our target audience and having completed lots of research on our real media artifacts,  we know  what makes a music video interesting to people.

Dolby

Things to do:
You need an empty post where the feedback by me can be uploaded.
The music video textual analysis is very vague, especially the parts on camera- you must say 'pace of editing' rather than the amount of shots- think about Goodwyn's theories on music matching visuals. Consider how La Roux's style links to genre but also the fact that it is branding an artist and giving them a USP.

Target audience questionnaire

Target audience questionnaire

1. How old are you?



2. What artist comes to mind when you think of the genre dance pop?



3. What colours, props, artists and settings do you think of when you think of dance pop?



4. What’s your favourite music video and why?



5. What gender are you?

   
          Male                         Female


6. What do you like about dance pop?




7. What do you like happening in a music video?



• The music being played in the background whilst a story relating to the lyrics is playing on          screen

• Just a video that focuses on the band members whilst they play


• None of the above


8. What’s your favourite genre of music?

Target audience feedback

Feedback on our proposal

Having just performed our proposal to Mrs Dolby, we recieved some very important feedback that can help us a lot. Mrs Dolby liked the idea of a performance based music video by Sam Sparro - Black and Gold. Mrs said that it would work well if we performed some of the video in black and white whilst also adding hints of gold and different colours to make the video look interesting. Mrs Dolby told us that we should now arrange a new meeting with our focus group to find out what our audience think of the lyrics and the visuals in the music video black and gold.