Final evaluation 2

How effective is the combination of your main product and ancillary texts?

Brand identity is a very important thing for an artist. Brand identity is what draws in audiences and fans for that artist. Different band brand identities can inspire and promote different styles such as what they wear etc. Some popular brand identities trend all over the world and can encourage and inspire people to be interested in that music genre and band.

Its always important for an artist to be consistent in their brand identity, an artist who constantly changes their brand identity will be seen as confused and people are less likely to focus and follow them. Brand identities are the best way for audiences to recognise and be familiar with certain bands, if a band constantly changes their brand identities the audience may be confused as to whether their are two bands similar. Sam Sparro keeps the same brand identity throughout all of his media products. His digipak, website and merchandise all have his name on, the name is written in the same font on all of the media products, this is called brand identity and is what makes audiences familiar with that artist.

When I first designed my digipak, I had designed it how I wanted it too forgetting that I needed to keep the brand identity the same throughout all of my media products. My digipak was on a black background, with a picture of Eoghain on the front looking up to the sky (SamSparro) and on top of that I included the name and the name of the song. Although it looked amazing, very classy and modern the digipak didn't include the same name font as it does on my website, to viewers and audiences this may be seen as 'unprofessional' and 'confusing'. Its very important that the brand identity is kept the same, so I will be going back to redesign and slightly change my digipak. My website is very good. I really like the colours of the name and name of the song, the colour gold jumps out at you as you enter the page. This evidently draws you into the names on the website. The name Sam Sparro is written in the font 'Monotone', this is a very fancy and appealing font that makes the name look classy and the page exciting. Underneath the name we have the name 'Black and gold', this is written in the font 'Avenida'. As you can see the names aren't written in the same font, this has been designed purposely to attract the viewers to the name 'Sam Sparro' before the name of the song. On both my digipak and website I have include the same images, so that it looks good and people can be familiar with the same photos, it is also a good way of advertising the album if the same picture that is on the front of the digipak is the same as the website.

My digipak has been cleverly designed to represent class. The digipak is very simple and contains few pieces of writing and images, but it looks very professional and is a digipak that any body who saw it would want to pick it up. On the front cover of the digipak, we have a close up of Eoghain who is looking up to the sky, his face is almost moulded into the black background (the lighting worked wonders). Underneath the image of Eoghain we have the name 'Sam Sparro' in a gold bold font. Underneath the we then have the name 'Black and gold' written in a slightly larger font in gold aswell. Having received feedback from a range of people I have taken what they have said into consideration and I will be: Changing the font of the name 'Sam Sparro' to the same font that is used on my weskit and I will also be making the font size larger. Inside the front cover I will include images of Sam Sparro and will write down some information regarding that artist to inform the audience about him. On the other side will be the CD. The back is very lively and there is a lot going on. Down the middle of the back cover on the digipak we have the names of the songs that are on the CD. The digipak represents and promotes the artist very well, I am very happy with what its turned out like.

My website is very 'cool', the colours black and gold are used on the website which promotes the song, the colours also look very good together, looks very classy and exciting. We have the name of the artist and the name of the song in very large funky fonts which draw the audience in. We also have a large image of the the artist right next to the name which instantly makes the audience familiar with what the artist looks like. Underneath the front header we have a photo album of Sam Sparro, his tour dates, added information regarding him and a small section with his album on which promotes the release date and what it looks like.